Ampl!fy insights + innovation, an innovation strategy group, needed a tool that would enable their beauty category client to understand users habits and practices to expand their brand into a new category. So, they turned to Digsite for a quick and easy way to engage consumers in the intimate setting of their homes.
With Digsite’s online qualitative platform, ampl!fy was able to develop deep insights and gain valuable feedback on new ideas that allowed the team to make fast and informed decisions. The learning from their Digsite community supported a comprehensive innovation strategy that outlined the best way to enter a new category and identified the products that would support that move.
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