Case Study: How Palermo's Got Deep Dish Consumer Insights for Pizza Packaging

Palermo’s Pizza was about to launch a new face for their “Primo” Thin Crust pizzas. They had the initial packaging design, but they still needed deep customer insights to validate their packaging claims and ensure they were presenting their “Premium" craft pie in a way that was most attractive to their consumers.

Traditionally, Palermo’s would conduct in-person focus groups, but with only 2-3 weeks left before launch, they did not have the time or budget to conduct focus groups, so they turned to Digsite for fast and frequent consumer insights.