Ohio University wanted to find out if their current recruitment ads (originally aired in 2012) were still the best fit, or if they needed some updating. Ohio University needed to validate that their ads were optimized for their audience and that their messaging still resonated with prospective college students.
Ohio University needed the ability to present various ads to participants, receive their feedback in real-time, and refine their positioning – all with a representative audience. So, they turned to a Digsite Sprint to get insights from real prospective students.
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