Being agile takes much more than delivering faster insights. It’s a balancing act between speed, resources, budgets and quality. Teams who effectively use agile market research are able to move faster than ever to better inform decisions while also driving successful growth and innovation within their organization.
During this webinar recording, we discuss the pitfalls that can lead to low-quality research and misleading insights. See how you can apply risk-to-rigor frameworks when selecting research methods that can maximize the impact of your research, enhance your organization’s capabilities and help you stay competitive.
With this recording, you'll learn:
- What you can and should be doing to improve your research agility
- How to evaluate the risk-to-rigor trade-off when selecting research methods
- What factors lead to success when selecting an agile research platform