Webinar Recording: Combining Qual and Quant Research for Richer Insights and a Consumer Research Study on Holiday Shopping During COVID-19
This webinar recording and report feature a two-part webinar series with Digsite CEO Monika Wingate.
Part 1: How to Combine Qualitative and Quantitative Research for Richer Insights
Monika discusses how to use agile methods to deliver rapid and efficient qual and quant results and drive rapid iteration and better buy-in to research results. You'll learn the several approaches to combining qual and quant research, as well as tips and tricks to effectively combine qual and quant.
Part 2: A Research Study on Brand Innovation During COVID-19 Monika shares the results of our Digsite Qual + Quant research study on consumer shopping for the upcoming holiday season. You’ll learn how consumers' holiday plans are being affected by COVID-19, including video insights on the changes they plan to make in their approaches to gift-shopping.
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