--- title: Barkley Case Study description: Download Barkley's case study to learn how to use consumer insights to optimize advertising concepts and messaging. --- [![](https://www.digsite.com/hs-fs/hubfs/Digsite%20Blue%20Logo%202020-1.png?width=1472&height=432&name=Digsite%20Blue%20Logo%202020-1.png)](https://www.digsite.com/) # How Barkley Used Consumer Insights To Optimize Advertising Messaging ![Barkley Case Study.png](https://www.digsite.com/hs-fs/hubfs/Case%20Studies/Case%20Study%20Pictures/Barkley%20Case%20Study.png?width=295&name=Barkley%20Case%20Study.png) A major athletic apparel brand wanted to tap into their target audience to test ad messaging. They worked with Barkley, an advertising agency, to have real discussions with their target audience about what is most relevant to them. Not only did they want quick results, but also results with more depth than just a ‘yes’ or ‘no. So, Barkley turned to Digsite 1-Day Sprints for a fast, efficient and cost-effective way to gather feedback from their target audience.  Download the case study to see a full report of methodologies and key results.  ### Read Their Story #### About Us Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite community in as little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development.  #### More Links #### Contact Us [fa icon="phone"]  844-344-7483 [fa icon="envelope"]  jane@digsite.com [fa icon="home"]  811 E. Washington Ave. Suite 400, Madison WI 53703 [[fa icon="linkedin-square"]Linkedin](https://www.linkedin.com/company/digsite-inc-)[ [fa icon="twitter-square"]Twitter ](https://twitter.com/mydigsite)[ [fa icon="facebook-square"]Facebook](https://www.facebook.com/mydigsite/) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) [[fa icon="chevron-up"]Back to top](https://www.digsite.com/barkley-case-study#)