The latest and greatest best practices for agile research in consumer products are here. The University of Wisconsin-Madison recently collaborated with Digsite to jump-start their MBA students’ learning using collaborative insights technology. Students developed new product ideas, while leveraging Digsite's qual and quant research platform to iterate and optimize with their target consumers.
During this webinar, Digsite CEO Monika Rogers, UW-Madison Center for Brand and Product Management Director Page Moreau and three MBA student innovators had a thought-provoking discussion on how they approached new product development and their experiences leveraging consumer insights technology to build breakthrough ideas.
With this recording, you'll learn:
- The latest approaches for applying agile research in early-stage new product development
- How an iterative learning process fuels agility and flexibility
- How to leverage self-serve technology for collaborative development and testing