The latest and greatest best practices for agile research in consumer products are here. The University of Wisconsin-Madison recently collaborated with Digsite to jump-start their MBA students’ learning using collaborative insights technology. Students developed new product ideas, while leveraging Digsite's qual and quant research platform to iterate and optimize with their target consumers.
With this recording, you'll learn:
Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite community in as little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development.
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