Qualitative research is changing...now what?

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From lean and agile teams to automation and online tools, qualitative research is fundamentally changing. This presents teams with ever-evolving opportunities and challenges, and creates many questions. 

In this whitepaper we'll help you understand:

  • How, where and why qualitative is changing, including:
  • The impact that online tools and social media are playing
  • How feedback and decision making are evolving in the world of qualitative
  • How changes in processes and the workplace are both an opportunity and challenge to sustainable research success
  • And much more!

We look forward to your questions and feedback!

Get the Whitepaper