Many of us spent the better part of our careers using in-person research to drive deeper consumer insights and empathy, but a lot has changed in the past few years. The use of social media and mobile devices has opened the door to rich consumer insights that don’t involve travel or weeks of analysis.
In this webinar, Digsite CEO Monika is joined by Jenn Vogel, VP of Marketing at Voxpopme, to discuss how to use agile, online video insights to replace in-person research. They will also share real-world examples of how teams have incorporated both live video interviews and unmoderated video responses into qualitative studies.
During the webinar recording, you'll learn:
Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite community in as little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development.
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