In this on-demand webcast, Digsite CEO Monika Wingate discusses how Dannon worked with Digsite to implement an agile approach for doing brand and concept optimization using online qualitative research, highlighting:
Monika Wingate has spent her 20-year career developing innovative approaches to market research. She's done it within leading companies like General Mills, for small and mid-sized companies through her own branding agency, and as CEO and co-founder of Digsite.
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