--- title: Digsite Blog | Digsite | Jane Boutelle description: Jane is the CCO and Co-Founder of Digsite, where she and the team provide the first truly social platform for getting consumer insights and user feedback. She has a deep background in software product management and marketing. --- [![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)         # Digsite Press, News & Updates # Digsite Blog ## Jane Boutelle ![](https://www.digsite.com/hubfs/Jane-Headshot-1-e1552407216160.png) Jane is the CCO and Co-Founder of Digsite, where she and the team provide the first truly social platform for getting consumer insights and user feedback. She has a deep background in software product management and marketing. ### Recent Posts [![Improving the Customer Experience: 12 Ways to Make it Happen](https://www.digsite.com/hubfs/Man%20woman%20shopping.png "Improving the Customer Experience: 12 Ways to Make it Happen") ](https://www.digsite.com/blog/customer-experience/improving-customer-experience-12-ways-make-it-happen) ## [Improving the Customer Experience: 12 Ways to Make it Happen](https://www.digsite.com/blog/customer-experience/improving-customer-experience-12-ways-make-it-happen) Posted on November 11, 2016 by Jane Boutelle **** Shoppers have an idealized vision of holiday shopping. Unfortunately, they are too often met with a reality of crowded stores, out-of-stock merchandise and rude employees. Fear not: Improving the customer experience is possible if you use these 12 research-generated solutions. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/customer-experience/improving-customer-experience-12-ways-make-it-happen) [![3 Digsite Customer-Driven Ideas for Improving the Holiday Shopping Experience](https://www.digsite.com/hubfs/Digsite-Jan2016/Images/iStock_80217451_SMALL_0.jpg "3 Digsite Customer-Driven Ideas for Improving the Holiday Shopping Experience") ](https://www.digsite.com/blog/customer-experience/3-digsite-customer-driven-ideas-improving-holiday-shopping-experience) ## [3 Digsite Customer-Driven Ideas for Improving the Holiday Shopping Experience](https://www.digsite.com/blog/customer-experience/3-digsite-customer-driven-ideas-improving-holiday-shopping-experience) Posted on October 27, 2016 by Jane Boutelle **** Finding new avenues for customer experience improvement requires not only listening to consumers, but also relying on them for ideas. Through an online community, consumers generated three winning ideas to improve holiday shopping. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/customer-experience/3-digsite-customer-driven-ideas-improving-holiday-shopping-experience) [![3 Things Ohio University Learned from Generation Z Using Digsite](https://www.digsite.com/hubfs/Digsite-Jan2016/Images/Screen%20Shot%202016-10-06%20at%2011.28.11%20AM_0.png "3 Things Ohio University Learned from Generation Z Using Digsite") ](https://www.digsite.com/blog/market-research/3-things-ohio-university-learned-generation-z-using-digsite) ## [3 Things Ohio University Learned from Generation Z Using Digsite](https://www.digsite.com/blog/market-research/3-things-ohio-university-learned-generation-z-using-digsite) Posted on October 06, 2016 by Jane Boutelle **** Perfecting the ideal college recruitment ad is an important initiative for a university. Schools aim to create ads that are relatable, exciting, and that represent the university in a positive light. However, once ads have been running for a while, it is important to make sure they are still representative of the university and fit the style preferences for future college students. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/market-research/3-things-ohio-university-learned-generation-z-using-digsite) [![6 Back-to-School Marketing Ideas Based on New Digsite Research](https://www.digsite.com/hubfs/Digsite-Jan2016/Images/iStock_49107286_SMALL.jpg "6 Back-to-School Marketing Ideas Based on New Digsite Research") ](https://www.digsite.com/blog/strategic-best-practices/6-back-school-marketing-ideas-based-new-research) ## [6 Back-to-School Marketing Ideas Based on New Digsite Research](https://www.digsite.com/blog/strategic-best-practices/6-back-school-marketing-ideas-based-new-research) Posted on October 03, 2016 by Jane Boutelle **** As kids settle into their school routine, retailers are reviewing their results from the back-to-school season. It’s a good time to consider how these six research-based back-to-school marketing ideas can help you improve next year’s approach. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/strategic-best-practices/6-back-school-marketing-ideas-based-new-research) [![4 Lessons Learned From Back-to-School Marketing Research](https://www.digsite.com/hubfs/Digsite-Jan2016/Images/iStock_13544046_SMALL.jpg "4 Lessons Learned From Back-to-School Marketing Research") ](https://www.digsite.com/blog/brand-strategy-market-research/4-lessons-learned-back-school-marketing-research) ## [4 Lessons Learned From Back-to-School Marketing Research](https://www.digsite.com/blog/brand-strategy-market-research/4-lessons-learned-back-school-marketing-research) Posted on September 12, 2016 by Jane Boutelle **** Back-to-school shopping isn’t just about price and coupons -- it’s an important time for family bonding. New back-to-school marketing research reveals why and how retailers can leverage this annual event as a memorable family experience. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/brand-strategy-market-research/4-lessons-learned-back-school-marketing-research) [![How to Market to Moms: The Experts Speak](https://www.digsite.com/hubfs/Digsite-Jan2016/Images/featimage.jpg "How to Market to Moms: The Experts Speak") ](https://www.digsite.com/blog/market-research/how-market-moms-experts-speak) ## [How to Market to Moms: The Experts Speak](https://www.digsite.com/blog/market-research/how-market-moms-experts-speak) Posted on August 24, 2016 by Jane Boutelle **** We recently conducted research that revealed why and how moms make their purchasing decisions. In this post, experts at marketing-to-moms shared both their reactions to the study as well as resources that can help marketers reach moms in smart and effective ways. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/market-research/how-market-moms-experts-speak) 1 of 8 [next ›](https://www.digsite.com/blog/author/jane-boutelle/page/2) ![subscribe.png](https://www.digsite.com/hs-fs/hubfs/subscribe.png?width=618&name=subscribe.png "subscribe.png") ### Categories - [Agencies (1)](https://www.digsite.com/blog/topic/agencies) - [Agile (62)](https://www.digsite.com/blog/topic/agile) - [Brand Management (3)](https://www.digsite.com/blog/topic/brand-management) - [Brand Strategy (9)](https://www.digsite.com/blog/topic/brand-strategy) - [Customer Experience (15)](https://www.digsite.com/blog/topic/customer-experience) - [Innovation (34)](https://www.digsite.com/blog/topic/innovation) - [Iterative Insights (26)](https://www.digsite.com/blog/topic/iterative-insights) - [Market Research (81)](https://www.digsite.com/blog/topic/market-research) - [Marketing (10)](https://www.digsite.com/blog/topic/marketing) - [Millennials (2)](https://www.digsite.com/blog/topic/millennials) - [Moderating Online Qualitative (16)](https://www.digsite.com/blog/topic/moderating-online-qualitative) - [On Demand Webinars (8)](https://www.digsite.com/blog/topic/on-demand-webinars) - [Online Communities (43)](https://www.digsite.com/blog/topic/online-communities) - [Quantitative Research (33)](https://www.digsite.com/blog/topic/quantitative-research) - [Strategic Best Practices (42)](https://www.digsite.com/blog/topic/strategic-best-practices) - [User Experience (4)](https://www.digsite.com/blog/topic/user-experience) - [Voice of Customer (19)](https://www.digsite.com/blog/topic/voice-of-customer) ![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)   **[About Us](https://www.digsite.com/about-us)** **[Product](https://www.digsite.com/product)** **[Pricing](https://www.digsite.com/pricing)** **[Blog](https://www.digsite.com/blog)** **[eBooks](https://www.digsite.com/ebooks)** **[Case Studies](https://www.digsite.com/case-studies)** **[Contact](https://www.digsite.com/contact-us)** **[Careers](https://www.digsite.com/careers-digsite)** **[Press](https://www.digsite.com/press)** **[Login](https://user.digsite.com/login)**   **Exclusive eBooks** - [How to Get the Most Out of Your Concept Testing](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing-ebook) - [Innovate Faster with Jobs-to-be-Done Research](https://www.digsite.com/innovate-faster-with-jobs-to-be-done-research) - [Ready, Aim, Fire: A Guide to Agile Insights for Consumer Product Teams](https://www.digsite.com/agile-insights-guide-1) - [How to Conduct Market Research During the COVID-19 Era](https://www.digsite.com/how-to-conduct-market-research-during-the-covid-19-era) - [![](https://www.digsite.com/hubfs/LinkedIn-Digsite_White.svg)](https://www.linkedin.com/company/digsite-inc-) - [![](https://www.digsite.com/hubfs/Twitter-Digsite_White.svg)](https://twitter.com/mydigsite) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) - [Security](https://www.digsite.com/hubfs/Security.pdf)