Digsite Blog | Digsite

On-Demand Webinar: How Consumer Brands can Gain the Trust of Millennials

Written by Jane Boutelle | April 12, 2016

 

In this On-Demand webinar, Digsite CEO Monika Wingate analyzes the findings of a recently-completed series of online qualitative research studies with Millennials. The studies explored the importance Millennials placed on trust in a both a brand and a brand's advertisements. Our Millennial participants were extremely willing to share!  The results were extremely interesting with strong implications for your brand.

You'll see Monika discuss:

  • Why trust in a brand is so important to Millennials
  • Some brands that resonate with Millennials, and why
  • Our new research approach that dug deeper into the topic of trust with Millennials
  • What we learned in our research and what this could mean for your brand

 

View the Millennial Report »

View the On Demand Webinar »