---
title: Tip 3. Get to the Experience
description: Online qualitative research enables you to understand the consumers experience to drill deeper into emotions, context and concerns.
---

[Digsite Agile Research Tips ](https://www.digsite.com/agiletips)

# [Tip 3. Get to the Experience](https://www.digsite.com/agiletips/get-to-the-experience)

 Written by [Jill Meneilley](https://www.digsite.com/agiletips/author/jill-meneilley) | Nov 19, 2019 1:00:00 AM

Capturing and understanding consumer experiences are a critical part of agile insights. Whether you’re looking to develop new solutions or improve current products or services, your success depends on understanding and empathizing with customers’ experiences.

Rather than just asking participants to describe an experience, have participants actually show you their interaction with a product/service through [video](https://www.digsite.com/blog/how-agile-teams-use-video-research-to-for-better-insights). Combine live video interviews with online tasks or conversations to get deep insights. You can also record the journey of experiences over days or weeks—for longer purchase cycles or extended [product usage](https://www.digsite.com/blog/how-agile-research-enhances-in-home-product-testing). Drill deeper into emotions, context, and concerns with agile research.

Once you capture [experiences](https://www.digsite.com/blog/leading-change-with-customer-experience-research) firsthand, you can show early solutions to see how they address the customer’s challenge.  By evaluating solutions against in-context information about your customers’ attitudes and behaviors—you can understand the nuances that make the difference between mediocre and world-class solutions.

[View full post](https://www.digsite.com/agiletips/get-to-the-experience)

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