In a piece published by Survey Magazine, Digsite CEO Monika Wingate shares what agile qualitative research is, and how it fits with agile development.
The research industry is undergoing a major shift in the qualitative research realm. Not only is there more consumer-friendly technology to conduct qualitative research, but the emergence of automation and machine learning has made getting qualitative insights notably faster and more affordable.
Read on to find out the results companies are seeing from agile qualitative research.