Our company’s heritage is quick qualitative studies we call Sprints, which let you set up a research community, recruit participants overnight and engage participants over hours or days with instant reporting.
Historically, this type of research technology has been siloed from traditional surveys. Across the industry, different types of technology companies and service providers specialize in different types of learning, such as early stage idea generation vs. late-stage validation. Design thinking, lean start-up and agile principles have taught us that to be effective, you need to move quickly between problem identification and solution creation, as well as between learning and validation. With siloed technology and services, it is challenging to move quickly and fluidly between these different methods.
Our customers started asking for quant sample sizes but qual insights, or qual sample sizes with robust analytics. They want to learn from one study and then quickly move to the next.
Digsite has always been an expert at online qual, but we knew a broader solution was needed in order to meet customers’ growing, varied requirements. The solution needed to be a much more fluid and integrated platform for both qualitative iteration and quantitative validation. For example,
We understood what was needed – but it didn’t exist. We set out to build a holistic, integrated platform for qual iteration and quant validation PLUS the sample so you can recontact participants and get quality responses. We wanted a solution that enabled you to do the entire study yourself, but with support and consulting services on demand if you realize you need assistance or want to shift to a more complex approach. And you can be responsive and flexible to your team’s needs without having to change vendors or platforms mid-stream.
We’ve broken the quant survey element into chunks that take just a few minutes each for the participant to complete. For example:
Concept testing – This template includes four tasks and provides better automated reporting with comparisons and the ability to move participants into a qual study. Tasks include:
We have similar templates for ad testing, brand tracking and Jobs to be Done.
All of these features make it possible to move very quickly and get robust qual and quant research all in one place.
To learn more about Digsite's soon-to-be-released qual+quant capabilities, check out the recording to our demo webinar, "Accelerating Innovation with New Research Technology."