---
title: Steve Brown Apartments | User Experience | Case Studies | Digsite | Digsite
description: Steve Brown Apartments | User Experience | Case Studies | Digsite | Digsite
---

[![DigSite](https://www.digsite.com/hs-fs/hubfs/Logos/newdigsite.png?width=300&name=newdigsite.png "DigSite")](https://www.digsite.com/)

# CASE STUDY

![Steve Brown Apartments](https://www.digsite.com/hs-fs/hubfs/Digsite-Jan2016/Images/logo-steve-brown.png?width=201&height=78&name=logo-steve-brown.png)

## Steve Brown Apartments

 

 WEBSITE DESIGN

[** CASE STUDIES](https://www.digsite.com/case-studies)

### Getting Specific UX Input to Guide Development of New Website

## Challenge:

Steve Brown Apartments’ website, which had been launched almost a decade prior, was not providing an experience that was on par with today's consumer expectations. To address this, they wanted to redesign their website to provide a user experience that was wortwhile to their consumers and allowed a point of significant differentiation from competitors.

Per the recommendation of a user experience (UX) specialist, they decided to involve current apartment renters in the redesign process to ensure their solution addressed the actual needs of their users.

## Solution:

To rework their website with the intention of driving traffic, increase apartment showings and differentiate themselves from their competitors by providing a unique experience, Steve Brown Apartments needed to understand:

- What is it like to be a local apartment renter? What challenges do they face?
- What tools/information help users make a decision to pursue a property?
- Is there enough of these tools/information on their current website for users to make a decision?
- How to present/communicate this information online to make it fast and easy to process.

Steve Brown Apartments needed a solution that allowed them to present new design concepts to users, receive real-time feedback for their design team and iterate to hone in on the optimal solution. With their busy season quickly approaching, they needed insights fast. So, they turned to a [Website Optimization Sprint](https://www.digsite.com/website-optimization-sprint).

![Steve Brown Apartments](https://www.digsite.com/hs-fs/hubfs/Digsite-Jan2016/Images/Jessica%20Jones%20Quote.jpg?width=454&name=Jessica%20Jones%20Quote.jpg "Steve Brown Apartments")

To assist with gathering these insights, Steve Brown Apartments worked with a Digsite Consultant and UX Specialist.

## Results:

Request a copy of the full case study to see the project methodology, complete with specific activities, and key research findings and implications.

 

[Get Your Case Study »](https://www.digsite.com/steve-brown-apartments)

  

**Take Your Experience Further**

- [How Small UX Teams Can Do Bigger, Better Research](https://www.digsite.com/digsite-blog/user-experience/how-small-ux-teams-can-do-bigger-better-research)
- [Webinar: UX Research for Lean Teams](https://www.digsite.com/thank-you/ux-research-lean-teams)

Digsite created an interactive, comfortable environment for participants to share feedback

"I am continually impressed by how much people will share in Digsite communities. And they’re very honest opinions.”

### Case Study provided by Annemarie Banas

[![Digsite](https://www.digsite.com/hs-fs/hubfs/Digsite-Jan2016/Images/digsite-logo-1.png?width=300&name=digsite-logo-1.png "Digsite") ](https://www.digsite.com/)

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