--- title: Digsite Blog | Digsite | Monika Rogers (2) description: Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison. (2) --- [![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)         # Digsite Press, News & Updates # Digsite Blog ## Monika Rogers ![](https://www.digsite.com/hubfs/Monika%20Wingate%20Headshot-1-1.png) Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison. Find me on: ### Recent Posts [![How To Elevate Your Next Market Research Concept Testing Project](https://www.digsite.com/hubfs/concept%20testing%20pic.jpg "How To Elevate Your Next Market Research Concept Testing Project") ](https://www.digsite.com/blog/how-to-get-the-most-out-of-your-concept-testing) ## [How To Elevate Your Next Market Research Concept Testing Project](https://www.digsite.com/blog/how-to-get-the-most-out-of-your-concept-testing) Posted on February 22, 2022 by Monika Rogers Whether you’re a veteran in the industry or just starting out in consumer insights, there are a handful of best practices to keep in your back pocket for your next project. In our last webinar, Digsite CEO Monika Rogers provided an overview of these top tips on how to make your next concept-testing market research project a success. You can watch a recording of the webinar [here](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing). - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/how-to-get-the-most-out-of-your-concept-testing) [![Top 5 Strategies for Customer Experience Research Success](https://www.digsite.com/hubfs/3-1.png "Top 5 Strategies for Customer Experience Research Success") ](https://www.digsite.com/blog/top-5-strategies-for-cx-research-success) ## [Top 5 Strategies for Customer Experience Research Success](https://www.digsite.com/blog/top-5-strategies-for-cx-research-success) Posted on February 08, 2022 by Monika Rogers In our recent webinar, Digsite CEO Monika Rogers discussed how online qual research tools and methods are making it faster and easier than ever for researchers to tap into their customers' journey and identify growth opportunities. [In part 1 of this blog](https://www.digsite.com/blog/best-practices-for-customer-experience-journey-research), we talked about the four building blocks of CX journey research that help deliver great outcomes for your projects. They may also help determine how to move forward more iteratively so you can build and optimize solutions as you learn more about the obstacles in the consumer’s journey. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/top-5-strategies-for-cx-research-success) [![4 Best Practices for Customer Experience Journey Research](https://www.digsite.com/hubfs/Customer%20Experience%20Research.png "4 Best Practices for Customer Experience Journey Research") ](https://www.digsite.com/blog/best-practices-for-customer-experience-journey-research) ## [4 Best Practices for Customer Experience Journey Research](https://www.digsite.com/blog/best-practices-for-customer-experience-journey-research) Posted on January 31, 2022 by Monika Rogers Good customer experience is so essential in all aspects of the brand experience and the success of the organization. With in-the-moment feedback about your customers’ expectations and actual experiences interacting with your brand—and more importantly, the context that’s influencing their choices—your organization can discover how to improve the interactions that aren't working for consumers and build upon the ones that are. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/best-practices-for-customer-experience-journey-research) [![Six Essential Brand Qualities for Building Millennial Loyalty](https://www.digsite.com/hubfs/Blog%20Featured%20Images%20and%20LinkedIn%20Ads%20(4).png "Six Essential Brand Qualities for Building Millennial Loyalty") ](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) ## [Six Essential Brand Qualities for Building Millennial Loyalty](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) Posted on January 11, 2022 by Monika Rogers Only [1 in 5 millennials](https://www.marketingcharts.com/brand-related/brand-loyalty-105188) describe themselves as loyal to specific brands and that loyalty isn’t easily earned. Millennials can see through marketing claims and will question if your brand delivers on its promise. Loyalty is built on a number of factors, like reliability, the product’s quality and positive interactions with their customer service.   - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/millennials/six-essential-brand-qualities-building-millennial-loyalty) [![How to Innovate Faster with Jobs-To-Be-Done Research](https://www.digsite.com/hubfs/Innovate%20Faster%20with%20Jobs-to-be-Done%20Research%20ebook%20image.png "How to Innovate Faster with Jobs-To-Be-Done Research") ](https://www.digsite.com/blog/how-to-innovate-faster-with-jobs-to-be-done-research) ## [How to Innovate Faster with Jobs-To-Be-Done Research](https://www.digsite.com/blog/how-to-innovate-faster-with-jobs-to-be-done-research) Posted on December 28, 2021 by Monika Rogers Jobs-to-be-done has become a very successful framework because it's an **efficient, easy to understand and proven model **for implementing innovation. It doesn’t require a large segmentation study or complex research so it can also shorten research timelines without sacrificing quality. Ultimately, Innovation can be far more predictable (**and profitable**) if you start by identifying the most important Jobs that customers are struggling to get done. Without that perspective, your process could miss major opportunities for innovation.  - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/how-to-innovate-faster-with-jobs-to-be-done-research) [![Top Trends and Predictions for Consumer Insights in 2022](https://www.digsite.com/hubfs/trends-2.png "Top Trends and Predictions for Consumer Insights in 2022") ](https://www.digsite.com/blog/top-trends-and-predictions-for-consumer-insights-in-2022) ## [Top Trends and Predictions for Consumer Insights in 2022](https://www.digsite.com/blog/top-trends-and-predictions-for-consumer-insights-in-2022) Posted on December 20, 2021 by Monika Rogers If there was one word to describe 2021, it would be unpredictable. Whether you got a vaccine, left your job, went on vacation, or were impacted by supply chain issues, we experienced changes that affected our personal and professional lives. Just when we thought we had mastered one challenge, another one would show up to shake things up yet again. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/top-trends-and-predictions-for-consumer-insights-in-2022) [‹ previous](https://www.digsite.com/blog/author/monika-wingate/page/1) 2 of 19 [next ›](https://www.digsite.com/blog/author/monika-wingate/page/3) ![subscribe.png](https://www.digsite.com/hs-fs/hubfs/subscribe.png?width=618&name=subscribe.png "subscribe.png") ### Categories - [Agencies (1)](https://www.digsite.com/blog/topic/agencies) - [Agile (62)](https://www.digsite.com/blog/topic/agile) - [Brand Management (3)](https://www.digsite.com/blog/topic/brand-management) - [Brand Strategy (9)](https://www.digsite.com/blog/topic/brand-strategy) - [Customer Experience (15)](https://www.digsite.com/blog/topic/customer-experience) - [Innovation (34)](https://www.digsite.com/blog/topic/innovation) - [Iterative Insights (26)](https://www.digsite.com/blog/topic/iterative-insights) - [Market Research (81)](https://www.digsite.com/blog/topic/market-research) - [Marketing (10)](https://www.digsite.com/blog/topic/marketing) - [Millennials (2)](https://www.digsite.com/blog/topic/millennials) - [Moderating Online Qualitative (16)](https://www.digsite.com/blog/topic/moderating-online-qualitative) - [On Demand Webinars (8)](https://www.digsite.com/blog/topic/on-demand-webinars) - [Online Communities (43)](https://www.digsite.com/blog/topic/online-communities) - [Quantitative Research (33)](https://www.digsite.com/blog/topic/quantitative-research) - [Strategic Best Practices (42)](https://www.digsite.com/blog/topic/strategic-best-practices) - [User Experience (4)](https://www.digsite.com/blog/topic/user-experience) - [Voice of Customer (19)](https://www.digsite.com/blog/topic/voice-of-customer) ![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)   **[About Us](https://www.digsite.com/about-us)** **[Product](https://www.digsite.com/product)** **[Pricing](https://www.digsite.com/pricing)** **[Blog](https://www.digsite.com/blog)** **[eBooks](https://www.digsite.com/ebooks)** **[Case Studies](https://www.digsite.com/case-studies)** **[Contact](https://www.digsite.com/contact-us)** **[Careers](https://www.digsite.com/careers-digsite)** **[Press](https://www.digsite.com/press)** **[Login](https://user.digsite.com/login)**   **Exclusive eBooks** - [How to Get the Most Out of Your Concept Testing](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing-ebook) - [Innovate Faster with Jobs-to-be-Done Research](https://www.digsite.com/innovate-faster-with-jobs-to-be-done-research) - [Ready, Aim, Fire: A Guide to Agile Insights for Consumer Product Teams](https://www.digsite.com/agile-insights-guide-1) - [How to Conduct Market Research During the COVID-19 Era](https://www.digsite.com/how-to-conduct-market-research-during-the-covid-19-era) - [![](https://www.digsite.com/hubfs/LinkedIn-Digsite_White.svg)](https://www.linkedin.com/company/digsite-inc-) - [![](https://www.digsite.com/hubfs/Twitter-Digsite_White.svg)](https://twitter.com/mydigsite) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) - [Security](https://www.digsite.com/hubfs/Security.pdf)