--- title: Digsite Blog | Digsite | Amy Elkes description: Amy has over 10 years of experience in consumer marketing and insights, and holds a MBA from Georgetown University. After a career as a brand manager and consumer research specialist in the CPG industry, Amy became an independent marketing consultant. In her current role, Amy has conducted both qualitative and quantitative research for a wide variety of companies in industries including food and beverage, nutrition, travel, and education --- [![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)         # Digsite Press, News & Updates # Digsite Blog ## Amy Elkes ![](https://www.digsite.com/hubfs/Amy.png) Amy has over 10 years of experience in consumer marketing and insights, and holds a MBA from Georgetown University. After a career as a brand manager and consumer research specialist in the CPG industry, Amy became an independent marketing consultant. In her current role, Amy has conducted both qualitative and quantitative research for a wide variety of companies in industries including food and beverage, nutrition, travel, and education Find me on: ### Recent Posts [![Monthly Agile Research Tips - December](https://www.digsite.com/hubfs/Stock%20images/Young%20creative%20business%20people%20at%20office-2.jpeg "Monthly Agile Research Tips - December") ](https://www.digsite.com/blog/december-agile-tips) ## [Monthly Agile Research Tips - December](https://www.digsite.com/blog/december-agile-tips) Posted on December 18, 2019 by Amy Elkes Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging [agile market research methods](https://www.digsite.com/agile-research-guide-how-consumer-product-teams-can-innovate-faster), your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs. - [Tweet](https://twitter.com/share) [Read More](https://www.digsite.com/blog/december-agile-tips) 1 of 1 ![subscribe.png](https://www.digsite.com/hs-fs/hubfs/subscribe.png?width=618&name=subscribe.png "subscribe.png") ### Categories - [Agencies (1)](https://www.digsite.com/blog/topic/agencies) - [Agile (62)](https://www.digsite.com/blog/topic/agile) - [Brand Management (3)](https://www.digsite.com/blog/topic/brand-management) - [Brand Strategy (9)](https://www.digsite.com/blog/topic/brand-strategy) - [Customer Experience (15)](https://www.digsite.com/blog/topic/customer-experience) - [Innovation (34)](https://www.digsite.com/blog/topic/innovation) - [Iterative Insights (26)](https://www.digsite.com/blog/topic/iterative-insights) - [Market Research (81)](https://www.digsite.com/blog/topic/market-research) - [Marketing (10)](https://www.digsite.com/blog/topic/marketing) - [Millennials (2)](https://www.digsite.com/blog/topic/millennials) - [Moderating Online Qualitative (16)](https://www.digsite.com/blog/topic/moderating-online-qualitative) - [On Demand Webinars (8)](https://www.digsite.com/blog/topic/on-demand-webinars) - [Online Communities (43)](https://www.digsite.com/blog/topic/online-communities) - [Quantitative Research (33)](https://www.digsite.com/blog/topic/quantitative-research) - [Strategic Best Practices (42)](https://www.digsite.com/blog/topic/strategic-best-practices) - [User Experience (4)](https://www.digsite.com/blog/topic/user-experience) - [Voice of Customer (19)](https://www.digsite.com/blog/topic/voice-of-customer) ![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)   **[About Us](https://www.digsite.com/about-us)** **[Product](https://www.digsite.com/product)** **[Pricing](https://www.digsite.com/pricing)** **[Blog](https://www.digsite.com/blog)** **[eBooks](https://www.digsite.com/ebooks)** **[Case Studies](https://www.digsite.com/case-studies)** **[Contact](https://www.digsite.com/contact-us)** **[Careers](https://www.digsite.com/careers-digsite)** **[Press](https://www.digsite.com/press)** **[Login](https://user.digsite.com/login)**   **Exclusive eBooks** - [How to Get the Most Out of Your Concept Testing](https://www.digsite.com/how-to-get-the-most-out-of-your-concept-testing-ebook) - [Innovate Faster with Jobs-to-be-Done Research](https://www.digsite.com/innovate-faster-with-jobs-to-be-done-research) - [Ready, Aim, Fire: A Guide to Agile Insights for Consumer Product Teams](https://www.digsite.com/agile-insights-guide-1) - [How to Conduct Market Research During the COVID-19 Era](https://www.digsite.com/how-to-conduct-market-research-during-the-covid-19-era) - [![](https://www.digsite.com/hubfs/LinkedIn-Digsite_White.svg)](https://www.linkedin.com/company/digsite-inc-) - [![](https://www.digsite.com/hubfs/Twitter-Digsite_White.svg)](https://twitter.com/mydigsite) - **©Digsite 2020** - [Privacy Policy](https://www.digsite.com/privacy-policy) - [Sitemap](https://www.digsite.com/sitemap) - [Terms & Conditions](https://www.digsite.com/terms) - [Security](https://www.digsite.com/hubfs/Security.pdf)