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Presentation Slides: Be a Growth Champion! How Focusing on Faster Insights Can Deliver Better Results

CRC 2018-1

Digsite CEO Monika Wingate recently co-presented with Pella’s Consumer & Market Insights Manager, Mark Hetrick, at the 2018 Insights Association Corporate Researchers Conference.

They shared a case study on how Pella made the organizational shift to agile insights to increase the speed and quality of new product and marketing initiatives.

With these slides, you’ll learn: 

  • How agile “sprint” methods work to improve the quality of innovation and insights
  • The role of online qualitative approaches vs. surveys or in-person research in agile sprints
  • Simple steps you can take now to prove the impact of “sprint” approaches for your company 

View The Slides