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Tip 34: Use a Platform That Enables You to See Insights in Real Time

Use a research platform that has instant reporting capabilities that let you see reporting as you go. Features like a backroom for moderators or instant reporting enable your entire team to collaborate throughout the research process, allowing you to share interim findings quickly and easily inside and outside of the platform.

 

Posted In: Agile

Jill Meneilley

Jill Meneilley

Jill Meneilley ​has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.

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