---
title: "Tip 12: Simplify Your Research"
description: When doing research, it’s tempting to throw every question you have into your research study. But if you want to iterate quickly, it’s important to focus on the most important questions first. Simplifying questions doesn’t mean getting less learning, it means getting insights that are more precise, focused, and accurate.
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---

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# Tip 12: Simplify Your Research

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When doing research, it’s tempting to throw every question you have into your research study. But if you want to [iterate](https://www.digsite.com/agiletips/iterate-with-live-video-interviews) quickly, it’s important to focus on the most important questions first. Simplifying questions doesn’t mean getting less learning, it means getting insights that are more precise, focused, and accurate.

The way that you ask questions can also help you get better results. Using tools that allow a mix of structured and unstructured questions plus live or asynchronous video responses can improve the speed and quality of your analysis.

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

![Karon Kiffel](https://www.digsite.com/hubfs/Karon.png)

### Karon Kiffel

Karon is an accomplished marketing research professional with over 20 years of experience managing consumer research programs for brands such as Ziploc, Kleenex, AXE Body Spray, Foster's Beer, Gardetto’s and OFF! Insect Repellents. Her professional background includes Consumer Insights roles at Fortune 500 Consumer Packaged Goods Manufacturers including Unilever, S.C. Johnson & Son, Inc. Miller Brewing Company and Kimberly-Clark, which have added breadth and depth to her portfolio of experience.

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