---
title: "Tip 24: Set Accurate Expectations"
description: Before you begin your research study, make sure you pretest your concept with someone not involved in creating it. 
---

[Digsite Agile Research Tips ](https://www.digsite.com/agiletips)

# [Tip 24: Set Accurate Expectations](https://www.digsite.com/agiletips/set-accurate-expectations)

 Written by [Kristin Romak](https://www.digsite.com/agiletips/author/kristin-romak) | Apr 20, 2020 12:00:00 PM

Before you begin your research study, make sure you pretest your concept with someone not involved in creating it. Ensure they can envision or experience your solution and answer the questions you are asking so you get rich insights that can inform your decisions.   

If there are questions about whether people will understand your concept, use qualitative approaches to build [iteration](https://www.digsite.com/blog/use-agile-methodology-to-conduct-a-market-research-sprint-in-just-5-days) into the research process. That way you can get insights from consumers earlier and learn as you go. 

 

[View full post](https://www.digsite.com/agiletips/set-accurate-expectations)

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