---
title: Digsite Agile Research Tips  (3)
description: Actionable tips for agile research, product innovation and more.  (3)
---

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# Agile Research Tips

## *Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences.*

## *By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs. *

## *Our weekly blogs offer practical tips and advice on how to implement agile research.*

## [Tip 42: Simultaneously Validate While Exploring the Next Critical Question](https://www.digsite.com/agiletips/simultaneously-validate-while-exploring-the-next-critical-question)

 Posted on September 14, 2020 by Monika Rogers

Use validation research and the qual/quant combination to get validation but to also help the team move forward. You always want momentum and want the team to be able to keep going.

- [Tweet](https://twitter.com/share)

[Read More](https://www.digsite.com/agiletips/simultaneously-validate-while-exploring-the-next-critical-question)

## [Tip 41: Plan for Real-Time Team Participation](https://www.digsite.com/agiletips/plan-for-real-time-team-participation)

 Posted on September 07, 2020 by Monika Rogers

Use a platform that allows your team to ask follow-up questions and iterate as you learn.

Digsite makes it easy to ask follow-up questions of individuals or of the group. Adjust concepts or activities over days to iterate as you learn throughout your community to maximize your learning.

- [Tweet](https://twitter.com/share)

[Read More](https://www.digsite.com/agiletips/plan-for-real-time-team-participation)

## [Tip 40: Incorporate the Seven Universal Facial Emotions](https://www.digsite.com/agiletips/incorporate-the-seven-universal-facial-emotions)

 Posted on August 24, 2020 by Joyce E. Borthwick

There are seven universal emotions, each with their own unique and distinctive facial expressions. Those emotions are: happiness, sadness, fear, disgust, anger, contempt and surprise.

Show participants a graphic that represents the 7 emotions, whether it be with emojis or pictures, and have them pick the emotion that best represents their experiences and have them talk about what it means to them.

- [Tweet](https://twitter.com/share)

[Read More](https://www.digsite.com/agiletips/incorporate-the-seven-universal-facial-emotions)

## [Tip 39: Capture Initial Reactions in Real Time](https://www.digsite.com/agiletips/capture-initial-reactions-in-real-time)

 Posted on August 17, 2020 by Joyce E. Borthwick

When testing a product, have participants take quick videos of themselves so you can see initial reactions and facial expressions. With video, you’re not just hearing a rating, you’re seeing participant faces to really see what they’re telling you vs. what they’re showing you.

- [Tweet](https://twitter.com/share)

[Read More](https://www.digsite.com/agiletips/capture-initial-reactions-in-real-time)

## [Tip 38: Consider a Timed Test](https://www.digsite.com/agiletips/consider-a-timed-test)

 Posted on August 10, 2020 by Joyce E. Borthwick

When showing your stimulus to participants, consider giving the participant a fixed number of seconds to respond or provide information. By putting a timer on their response, you will get insight into immediate, gut reactions of your participants.

- [Tweet](https://twitter.com/share)

[Read More](https://www.digsite.com/agiletips/consider-a-timed-test)

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