---
title: "Tip 31: Minimize in the Moment Responses Outside the Home"
description: If you want to do ethnographic research outside of the home, think of ways for participants to journal or record their experience without putting themselves or others at risk.
image: https://www.digsite.com/hubfs/Stock%20images/Happy%20couple%20unpacking%20cartons%20in%20their%20new%20house.jpeg
---

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# Tip 31: Minimize in the Moment Responses Outside the Home

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Behavioral testing outside the home is not as straightforward as it used to be – there are now federal and state guidelines, as well as the comfort and safety of your participants to consider.

If you want to do ethnographic research outside of the home, think of ways for participants to journal or record their experience without putting themselves or others at risk. For example, allow them to journal after they get home, as opposed to having participants record extended live interactions while shopping, at work, or in other locations outside the home.

 

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### Jill Meneilley

Jill Meneilley ​has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.

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