---
title: Tip 1. Learn More by Asking Fewer Questions
description: Agile market research is all about asking the right questions, and sometimes that means knowing to ask fewer questions.
image: https://www.digsite.com/hubfs/Stock%20images/Rear%20view%20of%20a%20doubtful%20businessman%20looking%20at%20various%20question%20marks%20drawn%20on%20a%20grey%20wall.jpeg
---

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# Tip 1. Learn More by Asking Fewer Questions

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Agile market research is all about prioritizing the most important observations or questions so you can iterate as you learn. If your team has a million questions at once, help them to focus on the biggest priority first.  Then, use a [Sprint research approach](https://www.digsite.com/blog/use-agile-methodology-to-conduct-a-market-research-sprint-in-just-5-days) to leverage their answers to drill down further, finding out why your customers feel or act certain ways. Ask participants follow-up questions to solidify your conclusions. Starting with a smaller scope and fewer questions allows you to pivot as you learn, building better results and enabling collaborative decision making.  

To learn more about what you can achieve with an agile research method, check out our [Agile Research Guide.](https://www.digsite.com/agile-research-guide-how-consumer-product-teams-can-innovate-faster)

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

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### Jill Meneilley

Jill Meneilley ​has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.

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