---
title: "Tip 22: Keep the Concept Format in Mind"
description: Think about the format of your concept before you try to design it to avoid the issue of creating stimuli that aren't compatible with the research platform you'll be using.  
image: https://www.digsite.com/hubfs/schedule-planning-startup-launching-7376.jpg
---

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# Tip 22: Keep the Concept Format in Mind

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Think about the format of your concept before you try to design it to avoid the issue of creating stimuli that aren't compatible with the research platform you'll be using.    

Also think about how your stimulus looks in the specific way you're presenting them online, and make sure images or text are large enough to show important details. That way everyone will have clear expectations of how the participant will see the stimulus.  

 

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

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### Kristin Romak

Kristin has spent her 25-year market research career advising clients and answering B2B and B2C business questions in both client-side and supplier-side positions. In her current role as an independent marketing research consultant, Kristin conducts both qualitative and quantitative research for a wide variety of companies in industries such as financial services, healthcare/pharmaceutical, tech/telecom, entertainment/gaming, food and beverage, CPG and more.

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