---
title: "Tip 37: Don’t Just Focus on What’s New or Different"
description: When testing a new product or concept, it’s important that you understand what you’re offering, what feels new, and what people are already familiar with.
image: https://www.digsite.com/hubfs/Stock%20images/Man%20looking%20at%20expiry%20date%20of%20fresh%20product.jpeg
---

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# Tip 37: Don’t Just Focus on What’s New or Different

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When testing a new [product](https://www.digsite.com/blog/how-agile-research-enhances-in-home-product-testing) or concept, it’s important that you understand what you’re offering, what feels new, and what people are already familiar with. Make sure to focus new features as well as what’s familiar and comfortable so you can ensure your concept can be internalized by consumers.

 

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

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### Joyce E. Borthwick

Joyce has deep expertise in B2C and B2B consumer/customer and market insights, driving research strategies and analysis to help create practical, impactful marketing initiatives. She is experienced across a broad array of industries including consumer branded goods (FMCG/CPG), manufacturing, financial services, and higher education.

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