---
title: "Tip 13: Define Your Project Objectives"
description: One key to effectiveness in agile research is to stay focused on your learning objectives throughout your research. 
image: https://www.digsite.com/hubfs/Stock%20images/Young%20people%20meeting%20with%20digital%20tablet-1.jpeg
---

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# Tip 13: Define Your Project Objectives

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One key to effectiveness in agile research is to stay focused on your learning objectives throughout your research. Discuss your team's biggest decision “blockers” and use those to get alignment on project objectives upfront. 

Share your key objectives with your entire team and call out areas you are not prioritizing to avoid a misalignment on projects. Keep the team disciplined to make sure every research activity and question ties back to your project objectives.   

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

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### Whitney Snow

Whitney Snow is a classically trained consumer and market research professional who is able to draw on her eclectic mix of science, entrepreneurship, consulting, and design. This unusual intersection has allowed her passions to flourish — whether it is unearthing hidden consumer desires, creating a meaningful business strategy for a brand or building creative sessions with her clients. Her time in boardrooms and in the field has provided her with 14 years of experience with fast-paced teams where impact, creativity, and storytelling are paramount.

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