---
title: Tip 4. Combine Text and Video
description: Combine text and video to capture emotions, context and attitude of your consumers.
---

[Digsite Agile Research Tips ](https://www.digsite.com/agiletips)

# [Tip 4. Combine Text and Video](https://www.digsite.com/agiletips/combine-text-and-video)

 Written by [Jill Meneilley](https://www.digsite.com/agiletips/author/jill-meneilley) | Nov 26, 2019 1:03:00 AM

Agile research works best when you can capture emotions, context, and attitudes. But that doesn’t need to happen face to face. Short unmoderated videos are particularly useful to share emotional reactions show specific situations or issues. You can also have consumers capture shopping or usage experiences.  Agile research platforms offer automated video transcription and text to clip reel analysis tools, making it faster and easier than ever to analyze video results and share findings.

[View full post](https://www.digsite.com/agiletips/combine-text-and-video)

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