---
title: "Tip 16: Clearly Define Your Target Audience"
description: Agile research is typically most successful when you talking to fewer targeted participants vs. a large general audience.
image: https://www.digsite.com/hubfs/Stock%20images/Young%20people%20meeting%20with%20digital%20tablet-1.jpeg
---

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# Tip 16: Clearly Define Your Target Audience

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Agile research is typically most successful when you talking to fewer targeted participants vs. a large general audience. Why? If you aren’t talking to people who have the specific problem you are solving, their responses won’t help you build or optimize your solution. However, it’s just as easy to over-define your target audience as it is to under-define your audience.

For example, attitudinal targeting is often misleading as people tend to act differently on various occasions. So, focus on a few of the most important targeting criteria – you can always adjust your audience for your next test based on what you learn.  

 

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

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### Whitney Snow

Whitney Snow is a classically trained consumer and market research professional who is able to draw on her eclectic mix of science, entrepreneurship, consulting, and design. This unusual intersection has allowed her passions to flourish — whether it is unearthing hidden consumer desires, creating a meaningful business strategy for a brand or building creative sessions with her clients. Her time in boardrooms and in the field has provided her with 14 years of experience with fast-paced teams where impact, creativity, and storytelling are paramount.

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