---
title: "Tip 10: Choose Technology That Fits Your Target"
description: It’s important to remember that just because new technologies exist, it doesn’t mean everyone knows how to use it - especially market research participants. Look for technology that can work to address a broader group of people - not just the most tech savvy people.
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---

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# Tip 10: Choose Technology That Fits Your Target

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It’s important to remember that just because new technologies exist, it doesn’t mean everyone knows how to use it - especially market research participants. Look for technology that can work to address a broader group of people - not just the most tech savvy people.

Aim to use an accessible platform that works on mobile, desktop, and tablets so everyone can use it. When you choose a web enabled app over a native mobile app, the platform works seamlessly on all devices. You can give users additional functionality within a mobile app, but it can be a bit more work for users to download an app. Understand and work with technology that fits your target audience.

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

![Karon Kiffel](https://www.digsite.com/hubfs/Karon.png)

### Karon Kiffel

Karon is an accomplished marketing research professional with over 20 years of experience managing consumer research programs for brands such as Ziploc, Kleenex, AXE Body Spray, Foster's Beer, Gardetto’s and OFF! Insect Repellents. Her professional background includes Consumer Insights roles at Fortune 500 Consumer Packaged Goods Manufacturers including Unilever, S.C. Johnson & Son, Inc. Miller Brewing Company and Kimberly-Clark, which have added breadth and depth to her portfolio of experience.

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