---
title: "Tip 39: Capture Initial Reactions in Real Time"
description: When testing a product, have participants take quick videos of themselves so you can see initial reactions and facial expressions.
image: https://www.digsite.com/hubfs/pexels-julia-m-cameron-4144290.jpg
---

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# Tip 39: Capture Initial Reactions in Real Time

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When testing a product, have participants take quick videos of themselves so you can see initial reactions and facial expressions. With video, you’re not just hearing a rating, you’re seeing participant faces to really see what they’re telling you vs. what they’re showing you.

 

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

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Joyce has deep expertise in B2C and B2B consumer/customer and market insights, driving research strategies and analysis to help create practical, impactful marketing initiatives. She is experienced across a broad array of industries including consumer branded goods (FMCG/CPG), manufacturing, financial services, and higher education.

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