From lean and agile teams to automation and online tools, qualitative research is fundamentally changing. This presents teams with ever-evolving opportunities and challenges, and creates many questions.
In this whitepaper we'll help you understand:
How, where and why qualitative is changing, including:
The impact that online tools and social media are playing
How feedback and decision making are evolving in the world of qualitative
How changes in processes and the workplace are both an opportunity and challenge to sustainable research success
