How PD Holdings Got Consumer Validation on Product Concepts for a Major Retailer Meeting

PD Holdings had developed two new, innovative means for drug delivery that they were going to pitch to a major retailer. Before presenting to their retail client, they wanted clear evidence that their new product concepts were solving real consumer problems. 

With time running out before the meeting, PD Holdings needed consumer feedback that was both fast and economical.  And, they needed the flexibility ask follow-up questions and optimize their ideas.  Neither surveys nor focus groups fit the bill. So, they turned to Digsite Sprints.

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