Whether you’re a veteran in the industry or just starting out in consumer insights, there are a handful of best practices to keep in your back pocket for your next project. In our last webinar, Digsite CEO Monika Rogers provided an overview of these top tips on how to make your next concept-testing market research project a success. You can watch a recording of the webinar here.

In our recent webinar, Digsite CEO Monika Rogers discussed how online qual research tools and methods are making it faster and easier than ever for researchers to tap into their customers' journey and identify growth opportunities. In part 1 of this blog, we talked about the four building blocks of CX journey research that help deliver great outcomes for your projects. They may also help determine how to move forward more iteratively so you can build and optimize solutions as you learn more about the obstacles in the consumer’s journey.

Good customer experience is so essential in all aspects of the brand experience and the success of the organization. With in-the-moment feedback about your customers’ expectations and actual experiences interacting with your brand—and more importantly, the context that’s influencing their choices—your organization can discover how to improve the interactions that aren't working for consumers and build upon the ones that are.

Only 1 in 5 millennials describe themselves as loyal to specific brands and that loyalty isn’t easily earned. Millennials can see through marketing claims and will question if your brand delivers on its promise. Loyalty is built on a number of factors, like reliability, the product’s quality and positive interactions with their customer service.  

Jobs-to-be-done has become a very successful framework because it's an efficient, easy to understand and proven model for implementing innovation. It doesn’t require a large segmentation study or complex research so it can also shorten research timelines without sacrificing quality. Ultimately, Innovation can be far more predictable (and profitable) if you start by identifying the most important Jobs that customers are struggling to get done. Without that perspective, your process could miss major opportunities for innovation. 

If there was one word to describe 2021, it would be unpredictable. Whether you got a vaccine, left your job, went on vacation, or were impacted by supply chain issues, we experienced changes that affected our personal and professional lives. Just when we thought we had mastered one challenge, another one would show up to shake things up yet again.