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On Demand Webinar: How a Small OTC Brand Got Big Insights to "Wow" a Major Retailer

Posted on May 27, 2016 by Jane Boutelle

Being a smaller manufacturer in a big ocean of established competitors makes it difficult to get the attention of major retailers. Proper preparation with consumer-validated concepts can go a long way to “wowing” retailers and place your business on their radar.

Quantitative Research Response Rates Falling: What’s the Solution?

Posted on May 25, 2016 by Jane Boutelle

Is quantitative research in trouble? With response rates on the decline, its effectiveness is on the wane. However, there are complementary qualitative approaches that can make your research more robust and meaningful.

Marketers are Missing the Mark With Millennials: A Digsite Qualitative Research Report

Posted on May 02, 2016 by Jane Boutelle

Who are the Millennials? Many marketers think they know Gen Y inside and out, but it turns out their assumptions about what drives this consumer group are missing the mark. This qualitative research report reveals how Millennials think - and more importantly - how they buy.

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