Being a smaller manufacturer in a big ocean of established competitors makes it difficult to get the attention of major retailers. Proper preparation with consumer-validated concepts can go a long way to “wowing” retailers and place your business on their radar.
On Demand Webinar: How a Small OTC Brand Got Big Insights to "Wow" a Major Retailer
Posted on May 27, 2016 by
Jane Boutelle
Quantitative Research Response Rates Falling: What’s the Solution?
Posted on May 25, 2016 by
Jane Boutelle
Is quantitative research in trouble? With response rates on the decline, its effectiveness is on the wane. However, there are complementary qualitative approaches that can make your research more robust and meaningful.
Marketers are Missing the Mark With Millennials: A Digsite Qualitative Research Report
Posted on May 02, 2016 by
Jane Boutelle
Who are the Millennials? Many marketers think they know Gen Y inside and out, but it turns out their assumptions about what drives this consumer group are missing the mark. This qualitative research report reveals how Millennials think - and more importantly - how they buy.