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How Small UX Teams Can Do Bigger, Better Research

Posted on August 20, 2015 by Jane Boutelle

If you are literally the entire in-house UX research team at your organization, stop thinking of your limited resources and start discovering a plethora of inexpensive online tools to complement your work. Yes, affordable UX methods are available to you now to integrate into your organization, so you can provide value to your product development, marketing and engagement efforts of your organization.

The Learning Never Stops With Voice of Customer Research

Posted on August 04, 2015 by Jane Boutelle

When educational publisher Nationwide Learning wanted to get to know their teacher customers better, they turned to an iterative research approach that was as forward-thinking and robust as the learning process itself. They turned to voice of the customer (VoC) research via online communities.

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