The best way to get some “innovation insurance?” Invite your customer to the product development team. Voice of customer online research communities can be a great resource for generating new ideas and validating them at the same time.

Much of the emphasis with Voice of Customer revolves around big data. But without small data insights, you can’t unleash the full power of big data. Discover how Blue Cross combines the two for effective and impactful results.

Sub-Zero was hungry for a more direct route to the true voice of their customers. With the help of an online community, they discovered rich insights about their brand, and some compelling benefits of a new research methodology.